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This corporate identity project was produced for Compuware in conjunction with Ross Services Group, Keyboard Studios, and in direct contact with Compuware’s representatives. Five brochures were designed and produced for each of the segments of the Solution Set. The project was quite complex, as it involved not only design and production issues, but development of a visual, three-dimensional graphic that would identify the integration of the six individual products and their relationship to the family of software, called “The Compuware Solution Set”. A two-dimensional logo was also developed to identify the different products. |
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The pie-shaped portions of the logo were color-keyed to match each separate product. (ex: a red pie shape represented “Fault Diagnosis” - blue for “File and Data Management”, and so on). This visual color representation was utilized in all brochures, to retain a sense of consistency and easy product identification. It was my responsibility to provide these solutions, as well as development of the brochures, to include: design, type specifications (typesetting and keylines were provided by Keyboard Studios), artwork, stock photography selections, and overseeing the entire process. All of the brochures were printed at 8.5˝ x 11˝. The original brochures were designed, produced and printed utilizing traditional skills. Since then the entire brochure has been totally reconstructed using digital means, and is the version that is depicted here. |
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